“Sharbat Jihad” Controversy: Baba Ramdev’s Remarks Stir Outrage Amid Patanjali’s Legal Woes

Yoga guru Baba Ramdev has ignited controversy with his recent remarks, coining the term "Sharbat Jihad" to criticize certain soft drinks and promote Patanjali's own beverages. In a promotional video shared on social media, Ramdev compared popular soft drinks to "toilet cleaners," suggesting they are harmful and consumed under the guise of quenching thirst during summer. He further alleged that a particular company selling sharbat uses its earnings to fund the construction of mosques and madrasas, subtly hinting at Hamdard's Rooh Afza, a popular rose-flavored drink.

In the video, Ramdev stated, "In the name of quenching thirst during summers, people drink cold beverages that are basically toilet cleaners. On one side, there’s the attack of toilet-cleaner-like poison, and on the other, there’s a company selling sharbat, which uses the money earned from it to build mosques and madrasas. That’s fine, it’s their religion." He urged consumers to choose Patanjali's rose sharbat, claiming that its proceeds support initiatives like gurukuls, Acharyakulam, Patanjali University, and the Bharatiya Shiksha Board.

This statement has drawn significant criticism on social media platforms. Users on X (formerly Twitter) expressed concerns about the communal undertones of Ramdev's remarks. This is not the first time Patanjali Ayurved, co-founded by Ramdev, has faced controversy. The company has been embroiled in multiple legal challenges related to its products and advertising practices. The Supreme Court of India has previously reprimanded Patanjali for publishing misleading advertisements, warning of fines up to ₹1 crore per product for false claims. Despite assurances, the company continued to face scrutiny for its advertising practices.

In addition to legal challenges, Patanjali has faced regulatory actions. The Food Safety and Standards Authority of India (FSSAI) ordered the recall of a batch of Patanjali's red chili powder due to non-compliance with safety regulations. ​

The term "Sharbat Jihad" introduced by Ramdev has been interpreted by many as an attempt to associate certain beverages with religious or ideological motives, further fuelling debates over the ethics of such marketing tactics. As discussions continue, it remains to be seen how this controversy will impact Patanjali's brand image and consumer trust.